James B. LaValle

James LaValle, is a nationally recognized clinical pharmacist, author, board certified clinical nutritionist, founder of Metabolic Code Enterprises, Inc., a web platform and practice solution enterprise, launching AIR Support and the Metabolic Code Assessment. In addition,  he founded an Practices at Progressive Medical Center in Orange County, CA.  In 2001 he founded and operated LaValle Metabolic Institute, an interdisciplinary medicine facility in Cincinnati for the past 15 years (sold in 2014) where he served thousands of patients using his metabolic model for health. He also founded Integrative Health Resources 15 years ago, which is focused as a natural products industry consulting company. James has 27 years’ experience integrating natural therapies into various medical and business models. James is probably best known for his expertise in natural therapeutics application and drug/nutrient depletion issues and uncovering the underlying metabolic issues that keep people from feeling healthy and vital. As such he has written hundreds of articles for a variety of industry journals and publications, and has lectured for thousands of healthcare professionals and consumer audiences globally on these topics. He was a founding author of the NHI on Demand database and spearheaded the Lexi Comp databases relating to natural therapeutics.

He is author of 16 e books and 20 books including the most recently released, Your Blood Never Lies, as well as his best seller, Cracking the Metabolic Code, along with Smart Medicine for Healthier Living, Nutritional Cost of Drugs and The Cox 2 Connection. He was named one of the “50 Most Influential Pharmacists” by American Druggist magazine and was one of only nine Americans selected to participate in the inaugural Dietary Supplement Education Alliance & Dietary Supplement Information Bureau. LaValle served as the nutrition correspondent for Body Shaping, the number one fitness show on ESPN II in the late 1990’s. Jim is a favorite interviewee for the media related to natural care, and has done well over 500 media appearances in T.V. and radio.

LaValle served as an adjunct associate professor at Cincinnati College of Pharmacy for over 14 years and currently serves as Adjunct Professor in Metabolic Medicine at the University of South Florida Medical School.  He is also affiliated with George Washington University as the course director in systems biology and clinical lecturer.  He currently is an instructor for the Fellowship for Anti-Aging and Regenerative Medicine Fellowship, which trains physicians and other health care professionals on the application of natural therapies into their contemporary practices.

Industry Highlights include: Most recently in 2014, his company MCE, Inc., has established business development ventures with Metagenics, The Poliquin Group, Wakunaga of America, and AML Labs.  In 2010 his company IHR entered into a venture with Life Time Fitness, the largest publicly traded fitness company in the US (NASDAQ: LTM), providing nutrition and metabolism expertise and developing Life Time’s national nutrition education, protocol design and product development initiatives related to weight loss and prevention. This entailed educating close to 2000 fitness trainers, 100 dieticians and reaching some 1.2 million Life Time fitness members.


BOOKS - published

  • Cracking the Metabolic Code:  9 Keys to Optimal Health (Basic Health Publications, Inc. 2004)
  • Green Immunity Boosters (SquareOne Publishers)
  • Relora: The Natural Breakthrough to Losing Stress-Related Fat and Wrinkles (Inner Traditions, Basic Health Publications, Inc.)
  • The Little Book of Nutrients (Living Longer)
  • The Cox-2 Connection (Healing Arts Press)
  • The Cholestin Breakthrough (Prima Publishing)
  • Drug-Induced Nutrient Depletion Handbook (Lexi-comp) 1st & 2nd Edition
  • Smart Medicine for Healthier Living (Penguin Putnam) 1st and 2nd Edition
  • Natural Therapeutics Pocket Guide (Lexi-comp) 1st and 2nd Edition
  • Nutritional Cost of Prescription Drugs (Morton)
  • Nutritional Cost of Drugs, Rev. ed. (Morton)
  • Black Cohosh (Penguin Putnam)
  • Diabetes and Cancer (Contributing Writer)


  • 2000-Present Conducting clinical research at LaValle Metabolic Institute (formerly Living Longer Institute)
  • 1996-Present Developing natural medicine education programs for the chain drug industry.
  • 1994-Present Developing technology - aiding transfer of new products and technology from research and development to consumer/professional markets.
  • 1993-1994 Design, setup, and organization of FDA Drug GMP registered Homeopathic/herbal laboratory.
  • 1988-Present Design and consultation work with over 200 nutritional, herbal, and homeopathic products for over the counter and professional use.
  • 1988-Present Nationally featured lecturer to health professionals, industry stakeholders, and consumers on homeopathic, herbal and vitamin mineral/essential fatty acid and amino acid therapies for wellness, as adjunct support for disease state management, drug induced nutrient depletion, and other special topics.
  • 1985-1986 Instrumental in developing first information food tagging system for low cholesterol and other health categories for the Kroger Corporation; also coordinated regional cholesterol and diabetes screenings.  Co-authored Consumer Guide to Low Cholesterol Shopping with Dr. Charles Glueck and the Cholesterol Center at the Jewish Hospital of Cincinnati.


  • 2012 1. Joint Venture with Thorne Research and Daniel Amen, MD.
    2. Joint Venture with Thorne Research and Mark Houston, MD.
    3. Joint Development – Thorne Performance.
  • 2010 Life Time Fitness, Inc: (NYSE: LTM); www.lifetimefitness.com Science Advisory Board appointee, directing weight loss, nutrition, nutritional supplement and education initiatives corporately. Developed full education curriculum for personal trainers and nutritionists/dieticians. Also, developing roll out of in club weight loss programs and stand-alone clinics. (Confidential)
  • 2010 Corvette Racing, Co-developed Corvette Racing Drive Health and Performance Program.
  • 2010 Thorne Research; (www.thorne.com): joint venture to create Health Elements.
  • 2010-Present Adjunct Professor Metabolic Medicine University of South Florida Medical School.
  • 2005-Present Founder LaValle Metabolic Institute
  • 2002-2009 Preceptor Family Practice, University of Cincinnati College of Medicine.
  • 2000-2003 Chief Wellness Officer and Co-Founder- Living Longer Institute
  • 2000-Present Living Longer Institute Integrative Care Practice
  • 1995-Present President-Natural Health Resources, Inc., technology and product development for the natural medicine industry, book writing and various forms of media.
  • 1995-Present Integrative Health Resources
  • 1995-2010 Adjunct Assistant Professor, Division of Pharmacy Practice, University of Cincinnati College of Pharmacy, two-hour course, "A Survey of Natural Medicine".
  • 1984-Present Professional consulting pharmacy practice in natural medicine for over 20 years, combining various disciplines of natural medicine into an integrative care model.   The practice emphasizes designing adjunctive support programs for individuals with various disease states or prevention/wellness programs.
  • 1995-Present Industry Consultant-Market, Education and Product Design (Clients include: CVS, Rite Aid, McKesson, Cardinal Health, Long's, U.S. Pharmavite, Banner Pharm., Purity-Life, Pharmanex-Nuskin, PCCA, Bayer, Roche Diagnostics.)
  • 2000-2002 Chief Content Officer and Co-Founder- Intramedicine, Inc.
  • 1998-2000 Staff- Tri-Health Integrative Health and Medicine Center, both Pavilion  and  Good Samaritan Hospital-Cincinnati.
  • 1997-Present Educator- National Compounding Pharmacists Association, developing product selection and educational programming, as well as consulting on compounding issues with nutritional, homeopathic, aromaceuticals and herbal raw materials.
  • 1996-1997 Educational Coordinator for Health Trust Alliance, developing training in clinical nutrition, herbal, and homeopathic medicine, as well as assessment tools for pharmacists wanting to expand their scope of practice.  Programs included: weight loss, skin care, wound care, asthma, diabetes, case management, and general assessment procedures for pharmacists.
  • 1984-Present Consulting in Integrative Health Care for 27 years.
  • 1984-1985 Clinical Pharmacist- City of Cincinnati Health Department.
  • 1983-1985 Pharmacist- Kroger, Revco, and independent pharmacies.


  • 2012 American Academy of Anti-Aging Medicine Advisory Board
  • 2011 AADE (American Association of Diabetes Educators)
  • 2010 University of Michigan. Advisory role in education and clinical services to Program in Integrative Medicine at UM
  • 2005-Present IAOMT (International Academy of Oral Medicine & Toxicology  Honorary Member
  • 2004-Present APhA   (American Pharmaceutical Association)
  • 2004-Present ACCP (American College of Clinical Pharmacy)
  • 2004-2009 IAACN (International and American Association of Clinical Nutritionist) Scientific Symposium Program Liaison
  • 2004-2006 Board member- CNCB (Clinical Nutrition Certification Board)
  • 2003-Present ANA (American Nutraceutical Assn)
  • 2003-2007 Editorial Advisory Board- Drug Store News
  • 2003-2006 President- Ohio Naturopathic Medicine Association (OANM)
  • 2001-2005 Founding Board Member- Dietary Supplement Information Bureau
  • 2001-2002 Board of Governors- Florida Association of Naturopathic Physicians
  • 2001-2005 Member- Dietary Supplement Education Alliance (DSEA) Scientific Advisory Board
  • 1999-2001 Member- CVS Quality Natural Medicine Board
  • 1999-2000 Advisory Board- New Hope Communications Nutrition Science News
  • 1999-2000 Advisory Board- International Journal of Integrative Medicine
  • 1998-2003 Member- Scientific Council CNCB examination Committee
  • 2005-Present Member-Scientific Council CNCB examination Committee
  • 1997-2000 Faculty and Board Member- Central States College of Naturopathic Medicine. Instructor in Botanical and Nutritional Pharmacology and Homeopathic Therapeutics.
  • 1997-2000 Faculty- British Institute of Homoeopathy. Appointment (1 of 6 Americans), Director of Pharmacologic Studies.  Overseeing the development of a diploma course in Nutrition and Herbal Medicine.


  • 2011 Clinician of the Year  Natural Products Association
  • 2006 Awarded Consumer Research Council of America “America’s Top Pharmacists” for work in Clinical Pharmacy/Integrative Care
  • June 2001 15th Annual National Symposium: Certificate of Appreciation Acoustic Neuroma Association
  • Nationally recognized in the field of natural therapeutics
  • Doctor of Naturopathic Medicine since 1997
  • Pharmacist since 1983
  • Certified Clinical Nutritionist
  • Founding board member of the Dietary Supplement Information Bureau
  • Former President of the Ohio Naturopathic Medicine Association (OANM)
  • Founding member of the Dietary Supplement Education Alliance (DSEA) Scientific Advisory Board
  • Former Member of the CNCB (Clinical Nutrition Certification Board)
  • Member American Pharmaceutical Association (APhA)
  • Honorary member IAOMT (International Academy of Oral Medicine & Toxicology)
  • Adjunct Professor, Division of Pharmacy Practice,
  • University of Cincinnati College of Pharmacy
  • Preceptor, Department of Family Medicine, University of Cincinnati
  • Professional consulting Pharmacy practice in natural medicine for 27 years.
  • Board Member Xymogen
  • Elected member of the American College of Clinical Pharmacy
  • Fellow of the British Institute of Homeopathy
  • Industry Consultant  - Market, Education and Product
  • Design (Clients include:  CVS, Rite Aid, McKesson, Cardinal Health, U.S. Pharmavite, Banner Pharmaceuticals, Purity - Life, Bayer, Roche, Wakanaga, Long’s Drugs,  PCCA (Professional Compounding Centers of America), Professional Health Products, Vinco Labs)
  • Author of over 100 published articles
  • Published 17 books in the field of Integrative and natural therapeutics.
  • Nutrition Expert for Bodyshaping ESPN’s number one rated fitness show.
  • Named by American Druggist magazine as one of "The 50 Most Influential Pharmacists" in the U.S. in 1998.
  • Jim has developed training programs for pharmacists and physicians on the use of natural therapeutics in practice, through which he has trained some 50,000 healthcare professionals over the last decade.
  • TV and media personality


  • Current Licensed Pharmacist - Ohio, Indiana
  • 1998 Certified Clinical Nutritionist (C.C.N.)
  • 1997 Certification of Naturopathic Medicine (C.M.D.), Central States College of Health Sciences
  • 1996 Diploma of Homeopathic Medicine (D.H.M.), British Institute of Homeopathy
  • 1995 Diploma of Homeopathic Pharmacy (D.H.Ph.), British Institute of Homeopathy


  • 1991 Bachelors of Science Pastoral Wellness, Lafayette University
  • 1983 B.S., Pharmacy, University of Cincinnati College of Pharmacy